It is getting closer to the holidays and I have a great brand to share with you guys! I love toys with a positive message, and that is exactly what For Keeps™ is all about!
About For Keeps™
The Loyal SubjectsTM (TLS) is a collectible toy company most recognized for its artful articulated licensed figures. Recently, it has entered the Fashion Doll category with a completely fresh take…a GAME CHANGER. For Keeps™ is a new 6” fashion doll brand with great fashion play that carries a powerful message of positivity and self-empowerment. The For Keeps™ concept was inspired by parents’ experiences with their young children, in particular, the impact technology and social media have on kids’ perception of self-worth, gender stereotypes, and the imprinting of critical thought patterns by age 4.
From this inspiration, TLS Founder and CEO Jonathan Cathey had an idea: create a toy promoting positive messages and affirmations, meaningful validations to inspire and empower, building confidence and self-esteem while creating meaningful interaction in a safe, trusted, uninterrupted, non-judged way. Something ALL kids really want: To be heard! To feel good about themselves! To share! To feel important! All without adults interrupting, correcting, or changing their course of feelings. And so For Keeps™ was born. Said Cathey, “For Keeps is truly the first positive affirmation- and message-driven Fashion Doll – still filled with a ton of fashion play, but better!”
The Dolls
For Keeps ™ characters are decision-makers in positions of power: a Filmmaker, a Journalist, a Veterinarian, a Music Producer, a Choreographer, and Creatrix Twins ™ who run a cosmetics empire! The three call out buttons on the packaging “Aspire,” “Inspire” and “Affirm” share messages of “Aspire to Be!” “Inspire Others!” and “Build through Positive Affirmations, Acceptance, and Encouragement!”
Each Character comes with Accessories, Fun Fashion Play, a Cupcake Keepsake™, and 20 Affirmation messages which are also Stickers! Share an affirmation with a friend, a family member, or a loved one by twisting off the top of your Cupcake Keepsake™, inserting your affirmation, twisting the cap back on, and handing it to someone to make them feel special! 7 Styles to Collect!
More Fun
For Keeps™ includes GREAT FASHION PLAY. Fun accessories include headbands, necklaces, bangles, handbags, laptops, cellphones, and a boombox. Each character has a secret message tee with powerful messages like “YOU ARE LOVED,” “YOU CAN DO IT,” and “YOU ARE AWESOME.” Kids can change outfits and shoes, and swap them between characters! Also included is a For Keeps™ memento: an autographed picture is hidden away inside the packaging uncovering an intimate glimpse into the character’s world. For Keeps™ character Mia comes with her furry pal, Roxy! Twins London and Paris are accompanied by their pet cats, Sasha and Shadow. If you want to pose your character, you can: For Keeps™ includes a translucent stand for maximum posing.
Meet the Dolls
Emma the Filmmaker:
Emma comes with a choker, bracelet, cellphone, 2 pairs of Mary Janes, unicorn purse, unicorn headband, Interchangeable outfit (tank/poodle dress), Mystery Message Tee, “Unicorn Birthday Cake” Cupcake Keepsake™, Pack of 20 affirmation stickers, and a stand with the For Keeps™ insignia.
London and Paris, the Creatrix Twins:
London comes with a pink bow headband, cat ears headband, pet cat Sasha, rainboots, Mary Janes w/ ankle straps, and bows, Interchangeable outfit (ballerina skirt/button-down top), Mystery Message Tee, “Blueberry Sorbet” Cupcake Keepsake™, Pack of 20 affirmation stickers, and a stand with the For Keeps™ insignia.
Paris comes with a black bow headband, cat ears headband, pet cat Shadow, rainboots, Mary Janes w/ ankle straps, and bows, Interchangeable outfit (ballerina skirt/button-down top), Mystery Message Tee, “Red Velvet” Cupcake Keepsake™, Pack of 20 affirmation stickers, and a stand with the For Keeps™ insignia.
Mia the Veterinarian:
Mia comes with a Galaxy choker, bracelets, Sippy-on-the-go cup, Uggs, fashion slippers, Galaxy purse, pet dog Roxy, Interchangeable outfit (puffy vest, long-sleeve-shirt, skirt), Mystery Message Tee, “Galaxy” Cupcake Keepsake™, Pack of 20 affirmation stickers, and a stand with the For Keeps™ insignia.
Bella the Journalist:
Bella comes with a camera, travel pouch, choker, studded bracelet, sunglasses, Mary Janes, Boots, Interchangeable outfit (half top, and jeans), Mystery Message Tee, “Mint N’ Chip” Cupcake Keepsake™, Pack of 20 affirmation stickers, and a stand with the For Keeps™ insignia.
Sophia the Choreographer:
Sophia comes with a crown, purse, raspberry hair clip, cellphone, Mary Janes w/ ankle straps, and bows, sneakers, Interchangeable outfit (dress with straps/ruffled skirt bottom), Mystery Message Tee, “Raspberry, and Peach” Cupcake Keepsake™, Pack of 20 affirmation stickers, and a stand with the For Keeps™ insignia.
Ella the Music Producer:
Ella comes with headphones, Boom-Box, Gold necklace, and chain, gold bracelets, gold boots, laptop, Interchangeable outfit (short-sleeved turtle neck, and shorts), Mystery Message Tee, “Lemon-Lime” Cupcake Keepsake™, Pack of 20 affirmation stickers, and a stand with the For Keeps™ insignia.
Conlcusion
If ever the world was in need of a product like For Keeps™, the time is now. Kids’ lives are fraught with uncertainty as schooling and friendships are disrupted, and negativity abounds. Enter a positive, empowering confidence builder, doing it one affirmation at a time, allowing for role-playing with a dynamic Fashion Doll who lets you know that YOU are the HERO you are looking for!
On shelves NOW at Target stores! It’s impossible to miss For Keeps™, to not be drawn in by the packaging with its dynamic header messages scrolling across the top – “You Shine Bright”, “You Are Loved”, “You Are Talented”, “You Are Radiant”, “You are Awesome”, and “You Are Powerful”.
For Keeps ™ – Ages 4+ with a $12.99 SRP. Available NOW at Target and Amazon!